Featured Decisions

Finance 101: Why a Dollar Is Not Always a Dollar

Decisions Insight
Would you spend a $1,000 bonus from your employer the same way you would spend $1,000 from your regular paycheck?

Most people would not.

We tend to think of dollars differently depending on where they came from or how they were received. Behavioral economists call this “mental accounting.”

A paycheck may feel like money for paying bills and savings, while a bonus, tax refund, inheritance or investment gain may feel like extra money. Because of that difference, the latter sources of money are often easier to spend.

The same behavior can work in the opposite direction. Someone may keep a large balance in savings while also carrying high-interest credit card debt because the savings have been mentally designated as untouchable. In that case, the way they think about the money they have saved might prevent them from making a better financial decision (paying down their credit card debt).

Mental accounting is not always a bad thing. Setting aside funds for emergencies, taxes, travel, or home repairs can make it easier to stay organized and achieve savings goals. The issues arise when the mental categories we assign to specific dollars lead us to make decisions that no longer make sense.

When unexpected money comes in, it can help to pause and ask a simple question: Would I make the same choice if this money came from my normal income?

Although money may arrive from different sources, it should all be considered within the context of your broader financial plan.