North Oaks financial group
Any financial advisor can help people think about their money.
We guide our clients to align their values and finances.
Giving them the freedom to think beyond their money.
Mission
Help our clients think beyond their money
Target Market / Niche
Millionaires next door / Curious Collaborators (with capacity)
The typical NOFG client is Family-oriented, Community-focused, Values-driven, Faithful, Humble and Responsible
We are deeply committed to…
Fee-based behavioral financial advice integrated with technical financial planning.
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Multi-generational planning that supports families as a collective unit with generational goals.
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Developing relationships with curious collaborators built on transparency and trust.
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The fiduciary standard of always doing what is in the best interest of our clients.
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The consistent execution of proven processes.
Investment Philosophy
We construct portfolios using a disciplined investment process that includes strategic asset allocation and other key factors to mitigate portfolio volatility, so that our client’s portfolios are built for the certainty of uncertainty.
Planning with Purpose
We have found that most people arrive at a transition point in life when they are no longer seeking the greatest return on their investments, but rather the most meaningful return on their life. We take pride in guiding our clients through these transitions. By learning what they value and understanding their goals, we can provide advice that helps them live in alignment with what is most important to them.
Life Alignment
We created a unique component within our holistic financial planning process to help our clients reflect on their values, purpose and legacy…which in turn, helps further ensure we provide advice that reflects who they are and what is most important to them.
ROOTED in our VALUES
These are the qualities that drive us as a team…
Business Snapshot (as of 3/1/23)
205 Fee-Based Plans
Avg. Planning Fee: $1330/year
$200M AUM
Custodial Relationship with Charles Schwab
Goals for 2023
$1.55M Net Revenue
240 Fee-Based Plans
$20M New AUM
4 Year Outlook
$2M Revenue
300 Fee-Based Plans
$300M AUM
Expansion Plans
Acquire a fee-based planning practice
Hire CFP Planner
Hire Tax Professional/CPA
10 Year Target
We are a referral-only, growth-oriented practice with proven processes, leadership, and operations.
LOOKING BACK
Our Business Story in a Timeline
2000
Co-Founders Keith Berg and Luke Schneider meet early in their careers at Thrivent Financial
2007
Thrivent selects Keith and Luke as advisors for a pilot fee-based financial planning practice (the practice offices at 200 Village Center Drive in North Oaks, MN)
2010
The fee-based financial planning pilot is discontinued by Thrivent
2011
Committed to providing fee-based holistic financial advice, Keith and Luke launch Thrivent Financial – North Oaks Group with a team of five (and assume the office/lease at 200 Village Center Drive in North Oaks, MN)
2016
North Oaks Group begins discussions with Thrivent about joining the RIA they are developing, now known as Thrivent Advisor Network
2019
Thrivent Financial – North Oaks Group changes their name to North Oaks Financial Group, including a full rebranding
2020
North Oaks Financial Group becomes an independent practice in the Thrivent Advisor Network, launches website (northoaksfinancial.com)
2023
North Oaks Financial Group is a team of nine leaders (three advisors) dedicated to providing advice that helps clients align their values, goals and finances (the group still offices at 200 Village Center Drive in North Oaks, MN)
Additional business documents available by request, including (but not limited to):
Mission, Guiding Principles, Norms and Expectations; Traction/EOS Tools (e.g., Vision/Traction Organizer, Weekly Scorecard, Rocks, Accountability Chart, Organization Checkup Results, etc); Weekly Team Meeting Agendas; Annual Team Meeting Agendas, Team Values Discussion Notes
